WordPress SEO tips

WordPress SEO Tips to Boost your Website Ranking

By boosting your WordPress SEO you can quickly increase your website traffic and revenue.

The default installation of WordPress has higher SEO than different counterparts; however, there are a lot of tips to do to improve WordPress SEO.

In this article, we will explain the top WordPress SEO tips that will help you improve your WordPress SEO and get more traffic.

You might have heard specialists saying that WordPress is SEO friendly. That is really why lots of people select WordPress to start a blog or a website.

We know the basics of WordPress SEO

We have generally WordPress SEO categorized into 3 levels:

  • On Page WordPress SEO
  • On-Site WordPress SEO
  • Off-site WordPress SEO

On page SEO and On-site SEO, are one thing that you would be able to simply deal with the help of your content material, plugins, and a little bit of self-discipline.

Off-Site WordPress SEO consists of producing backlinks to your website. This may be achieved by outreach, broken hyperlink constructing or by using different methods.

In this article, generally, we are concentrating on On Page and On-Site structure of SEO.

On Page SEO

This method will make it easier to optimize any post/page on WordPress for a target keyword. This helps search engines understand what your content material is about and make it easier to rank for the right keyword.

On-Site SEO

These are extra technical SEO settings the place you help search engine bots successfully crawl and index your website. Components like web page speed, Robots.txt, and others play a major role.

Once more, for those who understand the fundamentals with the help of this WordPress SEO tutorial, you should have no problem optimizing your WordPress website.

Before we move right into an extra actionable part of our WordPress SEO tips, let us be sure your basics are strong.

Check Search visibility settings

Login to your WordPress admin dashboard, and go to settings » Readings, and make sure that “Search Engine Visibility” setting is unchecked.

Search Engine Visibility unchecked

A number of times default WordPress installer holds this feature checked, and this prevents search engine bots from crawling your website.

WWW vs non-WWW

One other necessary WordPress SEO tip is, to make use of WWW (https://domian.com) or non-WWW (https://www.domain.com) at the time of WordPress installation.

The search engine treats WWW and non-WWW as two completely different websites, so you should choose one and stick with it. This may very well be configured at the time of setting up WordPress, by going to Settings » General.

site-url

As of 2020, there isn’t an SEO benefit of selecting both of them. Nonetheless, I like to recommend using the non-www version, because the shorter version of URLs is best for sharing on social media or another place.

WordPress SEO plugin

There are various WordPress SEO plugins on the market for several functions. For example:

  • Yoast SEO
  • All in one SEO

Personally, I’m a big fan of Yoast SEO plugin which continuously provides new SEO features, and is free, and reliable. Be it an ordinary content material based website or an e-commerce based website, Yoast SEO helps you in optimizing your website for search engine optimization. Yoast SEO is the best SEO plugin for WordPress.

Below are the best WordPress SEO tips to Boost your Website

1. Add your Website to Google Search console

Google search console is a free SEO tool by Google and you should need to add your website to Google search console.

It gives reports and information to help you understand how your pages seem in search results. You additionally get to see the actual search terms persons are using to search out your website, how every web page appears in the search results, and the way usually your pages are clicked.

All this info helps you understand what’s working on your website and what’s not. You may then plan your content material technique accordingly.

Google Search Console also notify you when there’s something wrong along with your websites, like when search crawlers are unable to enter it, discover duplicate content or restricted sources.

2. Generate WordPress Sitemap

XML file containing an index of all necessary hyperlinks (Posts, Pages, Tags, categories) of your WordPress website. This sitemap file will assist search engine bots like Google bots to successfully discover all of the pages of your website.

We’re using Yoast SEO Sitemap feature which is likely one of the oldest and dependable ones on the market. All you could do is install and activate the plugin and go to plugin settings and generate a sitemap for your WordPress website.

Now, go to Google search console, Yandex Webmaster tool and Bing Webmaster tool, submit and confirm your website and submit a sitemap. It will assist them to crawl and index all inner pages of your website.

3. WordPress Permalink structure

The WordPress default permalink will not be SEO friendly, and you’ll want to change that as properly.

The search engine optimization friendly URL is one that is simple to learn. Example:

Unfriendly URLs:

https://domain.com/?p=123

https://domain.com/archive/123

You need to at all time use a search engine friendly URL structure.

For friendly URL dg to Settings » Permalink and choose /%postname%/ as your permalink structure.

permalink structure setting

4. Use Breadcrumbs navigation

Breadcrumb is an important facet of On page SEO, and in 2020, Google display breadcrumbs in SERP. I’ve seen important site visitor’s improvement, after using Breadcrumbs in WordPress.

You can see here Yoast SEO breadcrumbs feature setting.

Yoast SEO breadcrumbs setting

There are different types of breadcrumbs, and you must allow it based on the WordPress website you have.

5. Optimize blog post and pages according to Keyword

Write SEO friendly content material for optimizing your homepage, posts or pages for the target keyword. This process can be popularly known as On page SEO. You can read our article on how to increase your blog traffic.

Perfect Keyword search for your WordPress Website

Keyword search is the method of discovering profitable and strategic keywords for your WordPress website. WordPress SEO optimization is useless without performing keyword analysis.

Google Keyword Research tool

There are many keyword research tools available that actually take much less < 30 minutes to help you discover 100+ profitable keywords. I recommended Google Keyword Planner is the best.

7. Use Focus Keyword option

The focus keyword is a feature offered by all the most On page SEO plugins of WordPress like Yoast SEO. This feature is a simple technique to see, in case your article is optimized in your target keyword or not.

To use this feature, just add the focus keyword in your plugin setting in the post editor section.

Yoast SEO focus keyword feature

After you have added the focus keyword, the plugin will automatically recommend other keywords also.

8. Use Internal Linking in the post

That is one under-utilized method to improve WordPress SEO. Inside linking is the method of linking from one page of your website to another.

If you may mix this with anchor text technique to use inside linking in WordPress, it may do a surprise for improving your website ranking.

9. Start Using SSL/HTTPS

Using an SSL certificate (free or paid) helps you to use the HTTPS protocol. This ensures the information between your website and guests’ browser is encrypted.

Google has already made it official that HTTPS is a ranking sign and one thing you shouldn’t miss using.

Many of the WordPress hosting companies now provide free SSL certificates which are idle for any data-based mostly or non-transactional WordPress website. If you’re using WooCommerce or some other e-commerce platform on WordPress, you’ll be able to think about using a paid SSL certificates.

10. Don’t use duplicate content

Duplicate content material is one other main problem that impacts the overall WordPress SEO score. The reason for the duplicate content material problem is when multiple URL of your webpage shows the same content material.

11. Optimize your SEO Title and Meta Description

WordPress customers complain that even after writing high-quality content, they are unable to drive traffic. This usually results in a lack of search engine intent optimization.

The process is very simple:

  • First, survey the search result to your target keyword
  • You will see that Google is preferring results like Shopping, Listicles, Learn how to’s for a selected question
  • Now, optimize your posts/pages meta title, and outline using this new searched info.

A couple of issues to learn about Title tags:

  • Maintain your main keyword at the start of the article
  • Be sure the title tag just isn’t greater than 65 characters

12. Use Alt text and Sitemap for image

These are a number of the benefits which I listed and now let’s follow the primary subject and that’s: Optimizing your WordPress images for the search engine. In contrast to text content material, Search engine bots use Alt text to understand what an image is all about.

You should use SEO friendly images plugin to create auto ALT text for all of your images however be sure that the title of your images is meaningful. Earlier than uploading images in WordPress, Use easy naming conventions like WordPress-SEO.jpeg as an alternative of  DSC001.jpeg.

Additionally, in case your blog has a number of images, you’ll be able to take into account creating a sitemap of WordPress images and submit them to Google search console for deep indexing.

13. Optimize Website to increase Loading Speed

The loading time of your pages is one of the most important factors in search engine ranking. The simple version is okay; however, while you are including new plugins and themes, your database grows over time. When this occurs, your website slows down.

There are some things you may do from day one to improve the loading speed of your WordPress website. Right here are some things that would help:

Use a cache plugin: W3 Total Cache plugin is one of the best plugin for optimize your website and increase its loading time.

Use an Image Compression plugin: For image optimization, ShortPixels is one of the best plugin that I use at DDGPRESS which works for me.

You can also read our article on .htaccess file help to optimize your website.

Listed here are just a few more WordPress SEO articles, which is able to enable you to in making your WordPress blog more search engine friendly.

I hope this article helps to give the best WordPress SEO tips to increase your website traffic. If in case you have any further questions, be happy to ask me within the feedback part below.

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